Wholesale vs distributor pricing

Hi all,I designed a new product last year, had it manufactured for me and began selling it in my small online shop. I've done a lot of social media work on the brand and the produc

Wholesale vs distributor pricing

Hi all,

I designed a new product last year, had it manufactured for me and began selling it in my small online shop. I've done a lot of social media work on the brand and the product has developed a good following. The next steps are for me to look at selling to retails and/or distributers.
My limited understanding is that the structure/flow of selling products is as below:

Supplier/Manufacturer (me)
Distributer
Wholesaler
Retailer

Selling in bulk is new to me, and I'd previously been working on "wholesale" price in my mind, without thinking about distributer price.
Having been to a few trade shows, I've met some distributors who sell multiple branded products to retailers - usually at 50% discount of the RRP.

I'm now confused as to what discount I should be offering if selling direct to retailers, and presumably should be looking at a larger discount if I were to be selling to distributors?

If it helps, my figures are as below:

Product has a RRP of £45.99
Each product costs £4.69 to be produced (excludes customs, VAT etc)

What price should I be selling to

a) Distributors
b) Wholesalers (though I think these people buy from distributors rather than from brands?)
c) Retailers?

I hope this all makes sense!

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