10 Common Causes of Business Failure with Possible Solutions
by Francis Nwokike
Do you want to start a business but are afraid of business failure?
Have you started any business in time past but failed due to reasons not clear to you till now?
Well, you are about to find out what might have caused your new small business to fail.
I will be putting you through the most common causes of business failures and how you can avoid them.
Any entrepreneur starting a new business venture have PROFIT at the back of their mind.
Owning a business can be rewarding and at the same time very stressful and risky. Running a business is also not childs play.
Starting a business is not an easy task. Many entrepreneurs wonder how many businesses fail in the short or long run. However, business failure is very common, about 25% of small new businesses fail in their first year, and a staggering 96% of businesses will fail over 5 to 10 years. As for the remaining 3%, they dont really succeed, they just survive. Only one percent can be said to be really successful. There are many reasons why entrepreneurs fail and it all comes down to a combination of preparation, strategies, and knowledge. Some of the common reasons why businesses fail include, financing hurdles, inadequate management, ineffective business planning, location, and marketing mishaps.
Certain factors can cause business failure and lack of proper research for a profitable market before venturing is one of the main causes of business failure.
Your new startup can fail irrespective of your countrysease of doing business. A well-organized and structured business in South Africa, Nigeria, or Kenya for example can be very profitable and more successful than a poorly organized business in the USA, UK, Canada, or even China.
Also, no matter how passionate you are about an idea or a particular type of business you must research the business to ascertain if such type of business will be profitable in your chosenlocation.
As it is, there is no business that is not profitable, but if your business is not located at a place where the product/service is required, it will not fly or be profitable.
Passion is a key to success in business but it cannot guarantee profitability. If you are passionate about something but cannot monetize it, and yet you venture into it, then you are more of a charity organization that provides a service for no or minimal reward.
Passion is a key factor in business but it does not always guarantee success.
It is pertinent that you do thorough market research, and consult before you venture into any business. Nobody wants a failed business. The pride of every entrepreneur is to see his/her business grow and make a steady profit.
Some entrepreneurs have started businesses but because of certain factors, the business becomes a failure after a short while. I will be discussing some underlying causes of business failure with you.
Lack of proper research for profitable market before venturing is one of the main cause of business failure.
Outline of Most Common Causes of Business Failure
- Not Seeking Professional Advice
- Lack of Good Customer Care
- Copying Others
- Lack of Experience
- Lack of Personal Growth
- Poor Location
- Lack of Focus
- Wrong Expectation
- Quitting Too Soon
1. NOT SEEKING PROFESSIONAL ADVICE
No matter how informed you feel you are, once you want to start up a new line of business, it is pertinent that you seek professional advice. This will help you ascertain whether or not the business is profitable as you thought. Most times, entrepreneurs start up a business because they find others doing the business and profiting. Yes, they might be profiting from the same business but there might be a secret behind the success. It might be location, good customer service, knowing the right source to get raw materials, etc.
It is good you have a mentor that will always put you through to avoid silly mistakes. Another advantage of seeking professional advice is that you are meeting people that have already done the business and they have made mistakes and know the best way of doing it.
The likes of Bill Gates and Sir Richard Branson have Warren Buffet and Sir Freddie Laker respectively as their mentors. If they had mentors, why shouldnt you?
One of the best pieces of advice I can give to anyone in business is to never stop learning, read and learn about marketing not just about your industry but how other industries buy and sell products and services and how you can do things even better.
Avoid Negative People
2. LACK OF GOOD CUSTOMER CARE
It is very important that you make your customer care a priority. A business with good customer care grows. Good customer care brings return customers and these return customers bring referral customers. If you do not treat your customer well, they go to your competitors. Learn to show your customers that you appreciate them. Always ask them questions about the product and offer them some percentage when they give your product a review (either positive or negative review). If you are not close to your customers, if you treat them like every other seller, they will only come when there is no other option. Bad customer care has killed a lot of businesses.
Your Customer Care Unit Defines Your Brand
3. COPYING OTHERS
What worked for Mr. Francis must not work for Mr. Reader. Many people have gone into business or made a business choice because they see others doing it and think they can be successful in it if they try. It is good you add your own idea after proper consultation, as that will distinguish you from others. Copying without consultation leads to a dead end.
Do Not Copy, Initiate
4. LACK OF EXPERIENCE
Lack of experience is one of the causes of business failure. If you are inexperienced or your management is made up of novices, then your business is as good as dead. When starting a new business, it is advised you get the services of people experienced in that field. They can be your partners or your employee. Get experienced marketers and well-trained customer service personnel.
You must be accountable for any dime your business makes. Most times, many entrepreneurs could not account for their daily sales. Once there is a sale, they spend the money on personal needs believing that they will make another sale. If you must succeed in business, you must be accountable for every dime that you make. Make sure you plan out your spending, for a business you plan to grow, 60% of your profit must go back into the business.
6. LACK OF PERSONAL GROWTH
Many entrepreneurs do not invest in themselves. They want to be great but they do not read nor research, neither do they attend seminars and workshops that can increase their knowledge base. Personal development of your attitude and communication skills is a must. It is hard work and it takes discipline. You will have a hard time succeeding without protecting and working on your attitude. No one gets ahead in life without building themselves with new knowledge.
Never Stop Learning
7. POOR LOCATION
There was an entrepreneur who had a coffee shop in a local area. His coffees are nice and affordable. He relates very well with his customers. But over the years, his coffee shop was not growing and he could hardly maintain the place so he decided to sell the shop. Another 29-year-old entrepreneur with enough capital felt he can make the coffee shop profitable by injecting cash into the business and making it classier. He also could not make the coffee business profitable. Why? Because of the business location.
The bottom Line, you cannot start a business where the service is not required. Making it classy will not make people to patronize you. A good market survey is required before a business location is chosen.
Poor Location Equals Reduced Patronage
8. LACK OF FOCUS
Entrepreneurs can easily be distracted by too many minor tasks. Every day that their focus tends to shift, their thinking shrinks. A good entrepreneur or business person will never lose focus on whats important and where their priorities are. The weakness is when they get caught up in trivial perfectionism in the tasks which can and should be left to others. Entrepreneurs should learn to delegate tasks. The short-sightedness becomes obvious when DOING rather than BECOMING becomes an obsession.
Being busy does not mean being productive
9. WRONG EXPECTATIONS
Some startups were being sold the idea that all they need to do is get into business and the money starts rolling in without doing anything. Sometimes it is the persons fault because they only hear what they want to hear or they think they know better. The bottom line is, building a successful business is not a 60-yard dash but a marathon. If you dont want to die in poverty or see your business collapse, then you must be diligent.
Do Not Expect What You Didnt Work For
10. QUITTING TOO SOON
This is the biggest reason why many businesses fail. If you do not persevere, enquire, research, fail, and try and try again, you might not be successful in business. First, you should know that any business done halfway can never be a success. You must strive against all odds to make a business stand. Another problem that has close many businesses almost as soon as they start is inadequate funding or paucity of funds. Many entrepreneurs make the fatal mistake of commencing business with inadequate operating funds. Such businesses dont last as the initiators will easily be discouraged especially when there are big competitors.
I advise, before you start any business, to have the mindset of I will do whatever (Positive) it will take to succeed, that alone is the beginning of your success. See why startups need to develop a positive mindset. That mindset will help you broaden your business scope.
Try and Try and Try until you Succeed, Never Give Up
For Online Related Business
If youre looking at starting an online business, you need an SEO strategy that will work for you, a good online marketing strategy, and be certain youre with a host that wont fail you. You need your online business to be accessible all the time, site mobile-friendly, and very fast.
There are other factors or reasons an entrepreneur might experience business failure but the above 10 from my years of experience in business are the major causes of business failure. If you can overcome the listed causes, you are not far from being a success in any chosen field in business.
As I wish you well in your business, it will be good if you share this article with your family and friends using the social media buttons below, maybe they will learn a thing or two that can change their business or mindset towards business.
Ponder on this quote from one of my mentors;
Success is a lousy teacher. It seduces smart people into thinking they cant loose Bill Gates
Remember To Read Principles Of Financial ProsperityNOW IT IS LEFT FOR YOU TO ACT.To your successOther Useful Resources:
- 5 Smart Ways to Position Your Small Business for Success
- How to Discover Your Purpose
- 6 Steps to Change your Life John C. Maxwell
- Business Lessons from Warren Buffett
- Startup Lessons for Young Entrepreneurs
- Principles of Entrepreneurship