How to write a business plan PDF

Business Plan templatesA Business Plan is like a blue print for your business - it details all your goals and how you plan to achieve them. You will be required to submit a Busines

How to write a business plan PDF

Business Plan templatesA Business Plan is like a blue print for your business - it details all your goals and how you plan to achieve them. You will be required to submit a Business Plan with your final Start Up Loan application.

What is a Business Plan?

A Business Plan is a written document that describes your core business objectives and how you plan to achieve them over a set period of time. It is designed to help you, and others, understand how you plan to generate money and make your business sustainable. A Business Plan often includes information about your goals, strategies, marketing and sales plans and financial forecasts. Read on below for more information about the key sections of a Business Plan.

Download your copy now. The document includes a Personal Survival Budget template and a Cash Flow Forecast template, which are also required for your application:Download Template (.xlsx)(opens in a new tab)Download Guide (PDF)(opens in a new tab)

The guide is an annotated version of the Business Plan template with notes from our Business Advisers about what type of information, examples and evidence to include in order to help us understand you and your business. While we encourage you to use this template, it is not mandatory and you are welcome to submit your own Business Plan template provided it details similar information.

Please note, the following documents should open on any device with a document viewer and editor but for the best user experience, we recommend editing this template on a desktop.

Why is a Business Plan important?

There are many great reasons why it is worth your time creating a Business Plan  even if youre not quite ready to apply for a Start Up Loan. Here are just seven:

A Business Plan:

  1. Provides a structured way of organising your thoughts and clarifying your idea.
  2. Helps you set out your goals and spot any potential problems in achieving these goals.
  3. Gives you a clear strategy to follow when things get busy.
  4. Is often essential for securing external finance for your business (and is required if youre applying for a Start Up Loan).
  5. Allows you to measure your progress as you go along.
  6. Ensures all of your team are working towards the same vision.
  7. Helps you plan for the future.

Key sections of a Business Plan:

A Business Plan can include whatever information you feel is required to best convey how you are planning to make your business sustainable and, when it comes to applying for a Start Up Loan, the following are the core sections we require.

Your business and key objectives:
A brief description of your business and its core products or services. This section also includes a clear and concise overview of the goals your business is trying to achieve over a set period of time. Sometimes these are broken down as short, mid and long-term goals, but it helps if theyre measurable (how will you know if you have achieved this?) and realistic (can you achieve this with the money, resources and time you have?).

If you are applying for a Start Up Loan, you will of course also need to detail how you intend to use the money if youre successful. Our Loan Assessment team will want to see that the Start Up Loan will support your overall business objectives.

Your skills and experience:
An overview of your experience as it relates to your business. If youve previously worked in a similar business, or have experience running another business, this will help provide confidence that you are in a good position to start up. Even if this is all brand new to you, think about any transferable skills youve developed, life experiences youve had or training youve completed that may be useful.

Your target customers, market and competition:
A summary of key insights that demonstrate you have a strong understanding of your customers (and how to identify them), your market (and how to position yourself within it) and your competitors (and how to differentiate yourself from them on factors like price, quality, brand etc).

Your sales and marketing plans:
This section is all about how you are planning to attract customers. You might include information about where youll distribute your products, what your branding and logo will be and what pricing youll apply. Additionally, you will need to demonstrate how you will spread the word about your product/services in order to generate demand, such as using social media, exhibiting at a trade conference or investing in online advertising.

Your operational plans:
This will be different depending on your business model, but may include information on where youll trade (like a home office or external premises), the number of staff youll need to employ, what their roles will be and any equipment or tools youll need to run your business. You can also use this section to detail any processes that are important to your operations, as well as any industry, tax or legal regulations related to your business. Its also good to think about any risks you may face, how you will overcome them and what you will do if things dont go to plan.

Financials
Many business plans include a financial section, which outlines how youll fund all of the activities youve outlined and what revenue you expect to generate. Because we ask you to complete a Cash Flow Forecast as part of your Start Up Loan application, we dont require too much detail on this inyour Business Plan. Rather, these two documents should be complementary.

Check out our Cash Flow Forecast guide and template >>

Writinga Business Plan  our top tips:

The tips below have been prepared by our Business Advisers and Loan Assessment team to help you understand some of the key things that will strengthen your application. For more in-depth advice, read our guidelines on how to write a Business Plan.

  1. Demonstrate that you understand your market and customer.
    For our Loan Assessment team to feel comfortable that your business plans are viable, they will want to see that there is a market who wants and needs your product/service, that you have thought about how youll set yourself apart from competitors and that you know how to attract your customers. Any market research you can do, like a simple online survey, looking up industry reports or interviews with potential customers will help.
  2. Use evidence and examples to back up any statements you make.
    Its always more powerful when you can prove what youre saying with hard facts, whether its with a strong statistic, a customer quote, examples of similar activity or other research. It doesnt have to be detailed  sometimes it will be sufficient to include a link to further information  but it will help our loan assessment team feel more confident that your business plan is viable.
  3. Make sure everything ties together by linking every strategy to your core objectives.
    The purpose of a Business Plan is to show what your goals are and how youre going to achieve them so remember to put your objectives at the heart of your plan. For example, if one of your goals is to generate 10 new sales per month, then in your marketing section youll need to think about how many sales each promotional channel needs to deliver in order to support this objective.
  4. Consider any risks you face and how you will overcome them.
    Every business has risks so dont shy away from referencing these in your business plan. Demonstrating that you are aware of your key risks. Having a clear plan for how to reduce or overcome these is something that will set your business plan apart and give our loan assessment team confidence that youre ready for the challenge.
  5. Be as clear and concise as possible and avoid waffle.
    Remember, were not looking to see every single detail about how your business will operate, rather we just need to know enough information to give us confidence that you have a clear plan in place. You might like to use bullet points, graphs, tables and subheadings to help you keep your content focused and help you avoid the temptation to go into too much detail.
  6. Presentation matters: proof read, review and format your document.
    As with most things in life, first impressions count. Use clear headings, structure your document in a clear order and check youve used consistent fonts throughout. Remember, you dont have to be a writer or a designer to prepare a professional looking document. Most importantly, double check that you havent made any spelling or grammatical errors. It can be a good idea to have someone proof read your work for you once youre finished to pick up anything you might have missed.

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The guide is an annotated version of the Business Plan template with notes from our Business Advisers about what type of information, examples and evidence to include in order to help us understand you and your business. While we encourage you to use this template, it is not mandatory and you are welcome to submit your own Business Plan template provided it details similar information.

Please note, the following documents should open on any device with a document viewer and editor but for the best user experience, we recommend editing this template on a desktop.

Why is a Business Plan important?

There are many great reasons why it is worth your time creating a Business Plan  even if youre not quite ready to apply for a Start Up Loan. Here are just seven:

A Business Plan:

  1. Provides a structured way of organising your thoughts and clarifying your idea.
  2. Helps you set out your goals and spot any potential problems in achieving these goals.
  3. Gives you a clear strategy to follow when things get busy.
  4. Is often essential for securing external finance for your business (and is required if youre applying for a Start Up Loan).
  5. Allows you to measure your progress as you go along.
  6. Ensures all of your team are working towards the same vision.
  7. Helps you plan for the future.

Key sections of a Business Plan:

A Business Plan can include whatever information you feel is required to best convey how you are planning to make your business sustainable and, when it comes to applying for a Start Up Loan, the following are the core sections we require.

Your business and key objectives:
A brief description of your business and its core products or services. This section also includes a clear and concise overview of the goals your business is trying to achieve over a set period of time. Sometimes these are broken down as short, mid and long-term goals, but it helps if theyre measurable (how will you know if you have achieved this?) and realistic (can you achieve this with the money, resources and time you have?).

If you are applying for a Start Up Loan, you will of course also need to detail how you intend to use the money if youre successful. Our Loan Assessment team will want to see that the Start Up Loan will support your overall business objectives.

Your skills and experience:
An overview of your experience as it relates to your business. If youve previously worked in a similar business, or have experience running another business, this will help provide confidence that you are in a good position to start up. Even if this is all brand new to you, think about any transferable skills youve developed, life experiences youve had or training youve completed that may be useful.

Your target customers, market and competition:
A summary of key insights that demonstrate you have a strong understanding of your customers (and how to identify them), your market (and how to position yourself within it) and your competitors (and how to differentiate yourself from them on factors like price, quality, brand etc).

Your sales and marketing plans:
This section is all about how you are planning to attract customers. You might include information about where youll distribute your products, what your branding and logo will be and what pricing youll apply. Additionally, you will need to demonstrate how you will spread the word about your product/services in order to generate demand, such as using social media, exhibiting at a trade conference or investing in online advertising.

Your operational plans:
This will be different depending on your business model, but may include information on where youll trade (like a home office or external premises), the number of staff youll need to employ, what their roles will be and any equipment or tools youll need to run your business. You can also use this section to detail any processes that are important to your operations, as well as any industry, tax or legal regulations related to your business. Its also good to think about any risks you may face, how you will overcome them and what you will do if things dont go to plan.

Financials
Many business plans include a financial section, which outlines how youll fund all of the activities youve outlined and what revenue you expect to generate. Because we ask you to complete a Cash Flow Forecast as part of your Start Up Loan application, we dont require too much detail on this inyour Business Plan. Rather, these two documents should be complementary.

Check out our Cash Flow Forecast guide and template >>

Writinga Business Plan  our top tips:

The tips below have been prepared by our Business Advisers and Loan Assessment team to help you understand some of the key things that will strengthen your application. For more in-depth advice, read our guidelines on how to write a Business Plan.

  1. Demonstrate that you understand your market and customer.
    For our Loan Assessment team to feel comfortable that your business plans are viable, they will want to see that there is a market who wants and needs your product/service, that you have thought about how youll set yourself apart from competitors and that you know how to attract your customers. Any market research you can do, like a simple online survey, looking up industry reports or interviews with potential customers will help.
  2. Use evidence and examples to back up any statements you make.
    Its always more powerful when you can prove what youre saying with hard facts, whether its with a strong statistic, a customer quote, examples of similar activity or other research. It doesnt have to be detailed  sometimes it will be sufficient to include a link to further information  but it will help our loan assessment team feel more confident that your business plan is viable.
  3. Make sure everything ties together by linking every strategy to your core objectives.
    The purpose of a Business Plan is to show what your goals are and how youre going to achieve them so remember to put your objectives at the heart of your plan. For example, if one of your goals is to generate 10 new sales per month, then in your marketing section youll need to think about how many sales each promotional channel needs to deliver in order to support this objective.
  4. Consider any risks you face and how you will overcome them.
    Every business has risks so dont shy away from referencing these in your business plan. Demonstrating that you are aware of your key risks. Having a clear plan for how to reduce or overcome these is something that will set your business plan apart and give our loan assessment team confidence that youre ready for the challenge.
  5. Be as clear and concise as possible and avoid waffle.
    Remember, were not looking to see every single detail about how your business will operate, rather we just need to know enough information to give us confidence that you have a clear plan in place. You might like to use bullet points, graphs, tables and subheadings to help you keep your content focused and help you avoid the temptation to go into too much detail.
  6. Presentation matters: proof read, review and format your document.
    As with most things in life, first impressions count. Use clear headings, structure your document in a clear order and check youve used consistent fonts throughout. Remember, you dont have to be a writer or a designer to prepare a professional looking document. Most importantly, double check that you havent made any spelling or grammatical errors. It can be a good idea to have someone proof read your work for you once youre finished to pick up anything you might have missed.

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