How can I start a consulting business with no money?

In the course of researching the laws that apply to your consulting business, you should also determine if youll need licensing or certification.For consultants within certain nich

How can I start a consulting business with no money?

In the course of researching the laws that apply to your consulting business, you should also determine if youll need licensing or certification.

For consultants within certain niches, certification is all but mandatory. For consultants within other niches, certification may be less important than experience and track record.

For example, its a good idea for consultants in the I.T. field to maintain some type of certification to prove they have professional training.

On the other hand, fund-raising consultants dont necessarily need a professional license  although they are available. Whats more important in this instance is showing successful results for past clients.

5) Get To Know Your Customer Base

Getting to know your customer base provides valuable insight into:

  • Demand for your product or service
  • Problems inherent in the market
  • Appropriate price points
  • How your market will react to what you have to offer
  • Customer demographics
  • Variables that influence your potential customers buying decisions

Armed with this information, you can perfect your product, your message, your image, and every other aspect of your consulting business to appeal to potential customers in your niche as much as possible.

Resources:

Market Research For Startups: The Ultimate Guide For Entrepreneurs Estimating Market Size: The Complete Guide For Startups And Small Business

6) Create A Compelling Value Proposition

Creating a compelling value proposition when youre starting a consulting business helps you identify exactly what it is you have to sell.

Most businesses find themselves stuck at a certain point in their development because they cant figure out a way to get from where they are currently (point A) to where they want to be (point B).

Within your value proposition, find a way to communicate that you can bridge the gap and show your client the path from A to B. A guided solution to the problems they face is a service that anyone would be willing to pay for.

7) Build A System To Attract Clients

Dont leave your client acquisition up to chance. Build a system  sometimes called a sales funnel  that converts potential customers into repeat business.

Heres an example of a simple sales funnel that any consulting business can use to transform casual internet surfers into paying customers.

  1. Facebook ads
  2. Website landing page
  3. Value video
  4. Availability access (allow potential clients to schedule a consultation)
  5. Needs survey
  6. Direct consultant/client call

Keep in mind, though, that creating a successful sales funnel is not a one-size-fits-all process. What works for one business may not work for another.

Experiment with different components  Twitter ads instead of Facebook, revamped landing page, updated value video  and find the ones that provide the most benefit for your consulting business.

Establish A Professional Image For Your Consultancy

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